"About Little Caesars
"Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Today, Little Caesars is the largest carry-out chain in the world with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized characters in the country, Little Caesar, that appeals to both adults and children.
"Little Caesars is an Ilitch-owned company along with, the Detroit Red Wings, Detroit Tigers, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities.
"For more information about prime franchising opportunities with Little Caesars or the Little Caesars Veterans Program, visit www.LittleCaesars.com"
What about MotorCity Casino? Isn't it Ilitch owned? Who controls MotorCity Casino
(Detroit Entertainment, IH Gaming, Inc.)? Is Marian Ilitch trying to tell us something? Why isn't MotorCity Casinno included in the list of Ilitch owned entities? Every other core component of the Ilitch Empire is included -- even brands far less familiar in the marketplace. Why hide or distance MotorCity Casino?Why isn't MotorCity Casino on the Ilitch organization's web site any longer.
MotorCity Casino has been valued at more than $1 billion and Forbes indicates the Ilitch Empire has a net value of $1.5 billion. Clearly MotorCity Casino is a significant part of the family's net worth.MotorCity Casino is said to generate revenues of $400-$500,000,000 per year and the Ilitch's report their combined companies bring in revenues of more than $1.6 billion per year. MotorCity Casino would be contributing at least one-quarter and close to one-third of the family's annual revenue. And it may even be helping to sustain other brands like the sports ventures which historically don't yield great returns and are highly leveraged.
So why is it that the Ilitch organization seems to be treating MotorCity Casino as if it's a bastard step-child when its contribution to the Ilitch Empire may have eclipsed even its core brand, Little Caesars Pizza?
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