7.30.07 Ad agency SMZ adds Wings as client
By Bill Shea
Troy-based advertising agency Simons Michelson Zieve has added the Detroit Red Wings to a client roster that already includes the Detroit Tigers.
The agency will launch a campaign in September aimed at boosting regular-season ticket sales, said SMZ President Jamie Michelson. The work will include signs, print media and advertising inserts and some broadcast advertising.
SMZ will supplement work already being done internally by the Wings, who open training camp Sept. 14.
Michelson said he can’t yet put a dollar figure on the value of the deal with the Wings because advertising budgets are still being worked out.
The Wings and Tigers are both owned by Detroit-based Ilitch Holdings Inc. The Wings and SMZ mutually approached each other about the ad firm becoming the team’s agency of record, Michelson said. SMZ has worked with the Tigers for the past four seasons.
The agency doesn’t plan to focus specifically on sports marketing, Michelson said.
“I think we like, and we better serve our clients, having a diverse client base,” he said.
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