10.08.07 Joe Louis Arena debuts semi-private luxury club
Nathan Hurst / The Detroit News
DETROIT -- Corporate-type Red Wings fans seeking the luxury of box seats without the hefty price tag have a new place to entertain clients at Joe Louis Arena this season.
Dubbed the Comerica Bank Legends Club, the new semi-private seating -- in an open-air box made by consolidating nine corporate suites -- lets small businesses and individuals buy tickets-by-the-seat and enjoy the luxurious amenities of corporate boxes.
Executives from Ilitch Holdings Inc., corporate parent of the Detroit Red Wings and Olympia Entertainment, which manages Joe Louis Arena, debuted the new facility to media today.
The club's dicor lives up to its name. Visitors to the suite sit in plush seats and are surrounded by "legends" memorabilia like jerseys, skates and sticks from favorite players both past and present.
Seats cost $6,500 for the season, compared with an average of $125,000 for the private boxes, according to Red Wings senior director of communications John Hahn. Approximately 60 of the 105 available Legends Club seats already have been sold for this year.
Tickets include admission to the game, a gourmet buffet and non-alcoholic beverages. A cash bar is offered as well.
You can reach Nathan Hurst at (313) 222-2293 or nhurst@detnews.com .
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