Earlier this year, the professional lobbyists retained by the Detroiters, set up a website at citizensforabetterway.com, and a Facebook page to promote their agenda. In September they created a YouTube Channel, CFBWHawaii.
- Template to capture email addresses and contact details of interested parties,
- News room and archive,
- Three videos featuring the Detroiters' paid advocates and produced using a public affairs roundtable discussion format plus schedules detailing when those videos will air on local cable television channels, and
- Revised 2010 Impact Study prepared by Jacob Miklojcik, the same Michigan consultant who created their 2000 Impact Study.
The newsroom features reprints of letter-to-the-editor and op-eds that have been published promoting the Detroiters' agenda. It's interesting to note that among the authors are those who've been previously paid to represent Detroiters' interests.
|CFBW on Facebook|
Detroit's Las Vegas-style casinos opened their doors more than ten years ago; and yet, in recent months Forbes ranked Detroit the #1 Most Dangerous City in America and workers at Marian Ilitch's MotorCity Casino were forced to start paying healthcare expenses or face job losses. Detroit's casinos haven't been the blessing local taxpayers had hoped for.
|CFBWHawaii on YouTube|
On average, the videos posted to CFBW's YouTube channel are being watched on average, once daily, and that's likely by those who are paid to advocate for the Detroiters' interests or people who land their by chance.
As an exercise in organic grassroots social media, the so-called citizens group has failed to get any traction or attract an engaged constituency who would support their gambling agenda. Absent some significant change in circumstances, they'll be using paid advertising and manufacturing the appearances of "grassroots" support should Radcliffe's lobbying efforts require that during the 2012 legislative cycle.